Throughout Nike’s 36-year history, innovation has always been at the forefront of the company’s design ethos. Bringing together heritage and the most advanced design and technical innovations available in the recently launched Nike Sportswear collection, Nike introduces its latest design – the Nike Court Force High Lux. This is the first time the “Lux” properties have been seen on a shoe from Nike and moving forward, “Lux” will be injected into different facets of Nike’s premium design. With four to five Lux models released each year, styles will consist of Nike classics and new innovations.
Lux concept models are recognizable by distinct characteristics: a basic and wearable color palette built with premium materials. As all Nike products are made with superb quality, Lux products are built with meticulous and detailed craftsmanship. Nike designers chose a supple premium nubuck upper and a glove-like leather lining that requires no break-in. These will only get better with age. Each of the two Nike Court Force Lux styles offered is comprised of two colors only – one Grey, the other Black with a simple Sail colored outsole. The passion is in the details and nuance. In order to designate these as truly special we focused on a couple of key callouts: a small woven “Lux” label on the heel and a single Sail (colored) eyelet stamped with a “Lux” callout.
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