In the lead up to the release of his brand spankin’ new album Tongue N’ Cheek on September 21st, Dizzee Rascal will be dropping his very own smooth new Air Max 90 of the same name this coming Friday (September 15th) exclusively at Nike’s 1948 store in Shoreditch London. It’s a collaborative effort between the Rascally one, Nike Design and Dizzee’s long-time creative director and partner in crime, Ben Drury. More info here.
The Air Max 90 ‘Tongue N’ Cheek’ is constructed from a subtle combination of chalk white premium grade soft leather and high knap premium suede. The toe box features an additional perforated detailing in the leather which is carried through the heel wrap. The tongue is contrasting pink premium leather with suede back detail and features Tongue (right foot) and Cheek (left foot) special red embroidery detail. The Air Max is further personalised with a reflective Dizzee man heel tab logo, a transparent Swoosh and a special two piece outsole comprised of white and clear rubber revealing Dizzee’s Dirty Stank Recordings.
Check out too the promo video Dizze and Drury have produced for the release, featuring the laid back new track Chillin Wiv Da Man Dem. Shot by photographers Tim and Barry, the creative team behind album’s sleeve art, the vid also features animation by up and coming talent James Copelin. Check out Nike Sportswear for more. Or read Crooked Tongue’s interview here.