LACOSTE LEGENDS – THE POWER OF 12

Sneaker Freaker has been breaking necks since 2002 with their witty deconstruction of the global sneaker scene. Now published in Russian, Spanish and German, the magazine is a global publishing phenomenon direct from the unlikely location of Melbourne, Australia.

Teaming up with Lacoste for a second time, Sneaker Freaker transformed the Cabestan into an inky black boat shoe complete with premium calf leather, ski-hook lace locks, flecked hiking laces and a minty bumper bar. However it’s the subtle addition of the ribbed polo collar that really brings the sly humour to the fore. Wear it up like Cantona or keep it on the downlow… either way, it’s a subtle embellishment of a contemporary staple.

Paving the way for a more sophisticated outlook, Japanese designer Ato Matsumoto launched his eponymous menswear label back in 1993. Inspired by European collections, Ato set out to articulate a individually striking style, albeit with a conservative, urban texture.

Ato’s makeover of the Lacoste Indiana Hi features unmistakable black suede with patent pops contrasted by a stark white midsole. Featuring extra high-flying tongues and a quartet of leather heel straps, Ato brings a touch of Japanese flavour to the French tennis brand.

Boston’s one-stop-shop for all your grocery and sneaker needs, Bodega has been holding it down for the Beantown posse since the mid naughties. With an extensive array of collaborations under their hefty belts and a natural inclination for only the finest premium footwear, Bodega remain at the top of every aficionado’s bucket list.

In line with their cosmopolitan appetite, Bodega chose the popular Broadwick silhouette for their Legends collab. With racquet grip-inspired tan leather, brushed pin-stripe wool uppers and creamy soles, Bodega pay homage to Rene Lacoste’s gentlemanly heritage.

Lacoste owes a lot of their newfound popularity to French designer Christophe Lemaire, who came on board in 2002 to revamp the brand. Giving Lacoste a modern, upscale yacht-inspired look, sales went through the roof and put the croc back on the map.

Working within the walls of the Lacoste empire, Lemaire was given free reign to design his shoe. Creating a brand new style, the Leighton, Lemaire gives this peppy plimsoll a nice slice of herringbone canvas wrapped around a grass green sole. Clean and crisp – it’s pure Christophe!

From their HQ on Rue St Honore in Paris, Colette has been winning hearts and emptying wallets with their unrivalled array of hand-picked goodness for over a decade. Always at the forefront of innovative design and fresh ideas, Colette is a leader in a retail world crammed with followers.

Taking direct inspiration from Lacoste’s crocodile insignia, Colette dip their Rene Lacoste plimsoll in an all-over canvas print that will leave Crocophobics quivering. Featuring their signature ‘Colette blue’ piping and double dot logos on the heel tabs, the Parisian stylemeisters stay true to form with a sleek homage.

Specialising in a diverse array of proddy ranging from high-end fashion fusion to premium sportswear and denim, D-mop is a staple of Kowloon’s ultra-shopping district that has grown into a multi-national retail empire.

As far as colour combos go, their contribution to the Legends project is definitely the most risqué of the 12 shoes! Their juicy slice of Lacoste love features a magnetic suede fuchsia upper and comes complete with silver D-mop lace locks and L.12.12 polo pimped eyelets.

This iconic British magazine has been keeping Londoners informed for an incredible 30 years. Known for their winking cover stars, i-D continues to set the agenda for fashion, art, music and youth culture with their unsurpassed fashion photography and editorial stance.

Paying tribute to Lacoste’s signature colour palette, i-D tackle the Esteban high top and dip it deep in forest green atop a mild ivory sole. With embossed croc skin leather and gum soles, i-D leave their distinctive mark with a suede heel tab encased in a zip-locked star pattern.

A founding member of the Soul II Soul sound system, Jazzie B is a true visionary in the British music scene. Having created a niche R&B sound that went global in the late ‘80s, Jazzie has worked alongside heavyweights such as Maxi Priest, James Brown, Issac Hayes and Public Enemy.

Decking Lacoste’s Broadwick model with an acre of natty grey suede, Jazzie has personalised his Lacoste with subtle nods to an illustrious career. With silver embossed crocs sitting atop a one-off vulcanized sole, it’s the signature heel tabs that make this low-cut sneaker his own. Each shoe comes complete with interchangeable laces and a suede embossed ‘Funki Dred’ swing tag!

Singer/songwriter Sebastien Tellier has been wooing audiences with his eclectic musical stylings since the start of this decade. Known for his lo-fi electronic ditties and offbeat cabaret aesthetic, Tellier is currently signed to the Record Makers label and is the first artist to have his record distributed throughout American Apparel stores.

Tellier has produced a suitably eccentric take on the Esteban – forfeiting the lace lock system for a patent leather strap. Look closer and you’ll realize it’s actually a pair of sunglasses modelled after Tellier’s own signature shades! Wrap it all up in bold turquoise suede and you have one kooky shoe that proudly stands as a true original.

Japan’s Shoe Master has been a global source of sneaker news with its semi-annual issues. Focusing more on stunnning pictorials, Shoe Master is a bible for sneaker heads the world over.

There’s no denying Japan has a love affair with the outdoor swagger, so it comes as no surprise that Shoe Master has turned the Lacoste Esteban into a tricked-out trail hugger. Featuring three sets of laces that twist around D-rings, it’s the Velcro upper that sets this tough-nut apart. Throwing a dose of fun in the mix, Shoe Master blaze the panel with four removable Lacoste crocodiles, letting the wearer mix and match as they please.

Formed in 1996 as a way to put out music that he personally likes, DJ Peanut Butter Wolf created a new platform for hip hop artists who refused to sell their soul. With a killer roster of acts from Madlib and Aloe Blacc to Dam Funk and the late, great JDilla, Stones Throw is LA’s most successful independent hip hop record label.

Waxing prophetic, the Stones Throw collab with Lacoste is a testament to simplicity. The Chevel cops a lashing of peanut butter leather wrapped around tweed inserts and signature logo liners. Top it all off with a prominent embossed Stones Throw logo on the double tongue along with waxed round laces!

New York-based fashion designer Tim Hamilton has garnered fans in the street scene for his unpretentiously tailored collections. Although operating on a worldwide scale, Tim remains defiantly perched on the independent tip.

Keeping in sync with his Redux collection, Tim takes the once low-profile Rene Lacoste silhouette and jacks it sky-high to create an entirely new vision for Lacoste. Influenced by contemporary military fashion, Hamilton’s creation is super soaked in dyed black canvas, rubber toe stops and rounded laces. Rock it at full steam or roll it down, either way Hamilton will have you laced!

Advertisements

Comments

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s