This online cartoon, featuring a promiscuous cat that jumps on anything that moves, is part of a new campaign for French AIDS prevention non-profit AIDES. The message? He’s got nine lives, but you haven’t.
The campaign, entitled ‘Protect Yourself’, promotes condom use. It also includes humorous cartoon-strip print ads and a map of a fictional theme park called SexLand, illustrated by U.K. artist Rod Hunt, which will be distributed in magazines and to visitors at the Museum of Sex in New York.