THE PURSUIT OF (COOL)

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From the schoolyard kids to the marketers everybody wants to get close to the cool guy…so what defines cool?

R+I Creative presents “The Pursuit Of Cool“, a short series about hedonism, sharing and meeting cool people with stories. It all started with one quote: “There is no algorithm to define cool, you just know it when you see it“.
Featuring: Coltrane Curtis, Michele Savoia “The Tailor”, Ron Grant from “Ron grant & Friends” at The Village Underground.

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