Pepe Jeans London offers the service of Costume Studio since March, where you can complete the design of any demin piece. Integrated in the new concept stores and under the motto Do It Yourself (DIY), in this customization studio, clients can customize the purchased  pieces in the store as they like. The stamping is laser made. The client can also choose to apply buttons or studs, efects of wear, color printing, among other choices.
In Portugal, this service is available in the brand store at Centro Comercial Colombo, in Lisbon, where you will find a demin professional to guide and advise the client during the costumization.

To celebrate this new service, Pepe Jeans teamed up with PARQ MAGAZINE and invited two artists to test the system and to a customization session for the May’s magazine fashion editorial. The artists chosen were, the designer and illustrator, José Cardoso a.k.a. Tomba Lobos (Porto) and, the designer and tattoo artist, Nicole Lourinho (Lisboa).
More info on this Pepe Jeans new exclusive and more about the pieces created by the two artists, here.



Tattoos, which were once an exclusively underground phenomenon, now have mass appeal. This evolution from sub-culture to mainstream has brought fresh ideas, tensions, and shifts with it, and traditionalists and innovators have staked out very different positions. Over the last few years, new influences from the realms of art, fashion, traditional tattoo art, and visual culture have given rise to a dynamic tattoo scene—a new underground. This cutting-edge tattoo culture is as innovative, diverse, inspiring, and controversial as the motifs it creates.

One of the most striking facets of this new tattoo scene is its interaction with high fashion and art. The internationally successful artist Scott Campbell, to name just one high-profile example, began his career as a tattoo artist.

Forever breaks the mold of standard tattoo books and their typical displays of flesh. This publication is an in-depth investigation of current developments in contemporary tattoo culture. It showcases key tattoo innovators and a broad range of fresh styles by the likes of Peter Aurisch, Mark Cross, Rafel Delalande, Lionel Fahy, Happypets, Sue Jeiven, Jondix, Xed LeHead, Lea Nahon, Liam Sparkes, Tomas Tomas, Fuzi UVTPK, Tom Yak, and Yvonne Ziegler, among many others.

In addition to its cutting-edge selection of quality visuals, Forever features insightful text portraits by Nick Schonberger of Alex Binnie, Yann Black, Scott Campbell, Curly, El Monga, Fergadelic, Mike Giant, Thomas Hooper, Jon John, Alix Lambert, Guy Le Tatooer, Duke Riley, Robert Ryan, Jonas Uggli, Amanda Wachob, and Duncan X. A preface by heavily tattooed art historian Matt Lodder puts current developments in tattooing into historical context.

Browse the book bellow. And you can purchase it clicking here.


Marcus Kuhn’s The Gypsy Gentleman has rolled through New York City (talking art and tattoos with Thomas Hooper) and Austin (where Steve Byrne got into the mix) and smoothly settles into San Francisco for the third episode. Kuhn’s approach to the tattoo documentary is refreshing, as he’s got a proper reverence for all the cultural touch points that make tattooing tick. In SF, he hangs with Jason Kundell and George Campise. Take a moment, relax, and watch.

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Nicole Lourinho is a visual artist, drawer, photographer and tattoo apprentice from Lisbon, Portugal, where she currently works at the Queen of Hearts Tattoo & Piercing Studio.
With a strong background in the hardcore and rock scene, Nicole started down the path of photographing her friends, concerts, and drawing and painting until she found out that tattooing was the path she wanted to take. During this time period Nicole also realised the importance of conveying her own perspective to as wide an audience as possible and thus begun working using unique techniques through sounds, imagery and colors.
In this episode of the Creative Diaries by FRS, Nicole takes us for a ride across Lisbon as her hometown and inspiration source as she creates and describes what motivates her and how she perceives herself. Check out more draws by Nicole below!

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American Prison Tattoos is a photo story by Robert Gumpert that explores the meanings behind prisoners’ tattoos in Californian penitentiaries.

“Tattoos may be becoming the norm but before their surge in popularity, tattoos were the province of society’s outcasts: sailors, artists, carnies and outlaws – acting as road maps of their lives: who they were, what they had done, their loves, desires, their sorrows and pains.”

According to a 2006 PEW Research Center report, almost 4 in 10 between the ages of 18 and 40 are tattooed. Tattoos may be becoming the norm but before their surge in popularity, tattoos were the province of society’s outcasts: sailors, artists, carnies and outlaws – acting as roadmaps of their lives: who they were, what they had done, their loves, desires, their sorrows and pains.

The social acceptability of tattoos may have changed but inmates are still outcasts without a shred of status in mainstream society. In prisons and jails around the world, prisoner tattoos are visual narratives. The stories they tell can be personal, they can be political and they can be warning signs. A person’s tattoos can speak to what they have done in the past, what groups he has belonged to, what “work” he/she has put in, as well as time served, what he/she does on the outside and whether or not they have killed. Tattoos can also mourn the loss of a loved one or the joy of a child’s birth. They can be a celebration of the wearer’s heritage and pride.

Robert Gumpert / NB Pictures

A short and incomplete glossary of tattoo markings and terms

– Car: gang unit
– Shot Caller: gang member in charge of a group
– Doing or putting in work: usually an assault or murder done on instructions from a “shot caller”
– Earned tattoo: can be any number of symbols showing membership, a gang’s name or symbol, or a symbol of work done
– Lightning bolts: awarded to members of white gangs usually for assigned assaults, usually on another race but not always.
– The number 13 (represented by a single dot on one hand and three on the other): used to represent Surenos, a gang that grew out of the Mexican Mafia. Their sworn enemies, the Nortenos or Nuestra Familia are represented by the number 14 which sometimes appears as a dot on one hand and four dots on the other.
– It has been reported that a star on the arm of a Norteno member is awarded for one killing.  A star on the forehead is given for two or more.
– A place name such as “Oakland” or SF usually refers to hometown but not always. At least in California white prison gangs are structured along county lines. A prisoner with “Coco” on his stomach means both he is from Contra Costa County and in one of the white prison gangs.
– “415”, the phone area code for San Francisco does not mean the wearer is from San Francisco. It is a symbol for a political black (although not exclusively black) prison gang known as Kumi Nation, Swahili for 10 or 4+1+5. Other tattoos associated with the Kumi Nation are statements of pride and the continent of Africa with a figure holding an AK-47 coming out of it.
– “MOB”: “Money over Bitches”
– “MOE”: “Men of Business”
– Greek masks: Used in many different forms to symbolise the good times and the bad or pain and sorrow, and joy and pleasure. Found on all races.
– 51-50: Penal code for being a danger to self and others.

Slogans reflecting beliefs or attitudes are a common theme and are often placed around the color bone

– “Only God can Judge Me”: “That just basically means that no matter what, no matter how society looks at you, at you as an individual, like how the justice system looks at you as a monster or menace to society, regardless of what they say, only God can judge you. A judge can’t judge you just because he’s a judge. He’s not God Almighty. No matter what kind of person society makes you out to be, only God can judge you. Only God knows you.”  – Michael Sipp, prisoner
– “Trample The Weak Hurdle The Dead”: Nazi Skinhead
– “SWP”: Supreme White Power
– “1488”:  Used by white supremacist gangs. 14 refers to “We must secure the existence of our people and a future for white children,” a phrase by David Lane. 88 refers to the eighth letter of the alphabet, H. Double is HH or Heil Hitler.
– USO: Polynesian or Pacific Islander.

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A documentary film based on the art of tattooing, tattoo artists and their clients, with interviews exploring the fascination for, and the reasons behind choosing to be tattooed. The film builds up to long climatic scene, often since replicated in other films on the subject, featuring tattooed bodies displayed as art objects. Typically, Samson had himself tattooed during the making of the film.


Tattoo Rock Festival is an iconic event in our country and the largest of its kind in Europe since 2004. It’s where it concentrate several activities related to the world of tattoos and Rock n’ Roll. This year’s event takes place at Pavilhão Atlântico on September’s 18th, 19th and 20th. Be there!

5Th Tattoo & Rock Festival